Phase I:
Choose a musician/band of your choice.
I suggest you write up a quick design brief on the project, clearing identifying the sender, message, and audience of the visual communication project, and conduct some visual research as well.
Phase II:
Using the same basic content, text and elements, design two 33 rpm vinyl album packages (front & back) from contrasting design points of view:
MODERNIST - SWISS DESIGN
Utilizing the following principles and axioms –
- Photography is the True Image
- Abstraction is Universal
- A Grid provides Structure and assures Uniformity
- Less is More
- Asymmetrical Type
- Triangular Stability and/or Dominant, Sub-dominant and Subordinate Hierarchy
Cover Design Rough due Tuesday, April 1st at the beginning of class.
POSTMODERNIST DESIGN
Inverting, ignoring and/or breaking the Modernist principles and axioms mentioned above.
Cover Design Rough due Thursday, April 3rd at the beginning of class.
Specifications: Actual size - 12 x12, Front & Back, Complete with Song Lyrics, No logos/branding
Phase III:
Tight Comps of both Album Covers (front and back) due Tuesday, April 8th at the beginning of class.
Final Designs of both Album Covers due Thursday, April 10th at the beginning of class.
