Reading #5: Emergence of Swiss Design Approach

EMERGENCE OF THE SWISS APPROACH TO DESIGN

GRAPHIC ICONS (9 Pages)

Bauhaus:                                                      
- pgs 52-53
Herbert Bayer                                            
- pg 54
Jan Tschichold                                          
- pg 65
Modernism in America                              
- pgs 68-69
Lester Beal                                                
- pg 70
Ludislav Sutnar                                          
- pg 80
Muller-Brockmann                                  
- pg 115

GD THEORY (10 Pages)

Typophoto (Moholy-Nagy)
- pgs 32-34
New Typography (Tschichold) 
- pgs 35-38
Building on Success 
- pg 57
Grid & Design (Muller-Brockmann) 
- pgs 62-63

Find an example of historical graphic design and an example of contemporary graphic design which both exhibit the concept, style, POV and/or approach of one another. Briefly describe that connection and/or influence in a written paragraph.

Due on Blog, Tuesday, March 25th