SEMIOTICS OF THE OBJECT POSTER STYLE
Object: Inherent Meaning
+
Word: Identity
Word: Identity
The object (image) holds an inherent meaning (object/functionality) within itself.
The word identifies the object.
Juxtaposition is also a form of association :
An image (object sign)) holds an inherent meaning, its own identifier, but also a subjective / associative meaning.
A word likewise, holds inherent meaning as well as subject / associative meaning.
When juxtaposed next to one another, images and words can transfer their associative meanings to each other,
creating a third meaning that transcends the original inherent and associative meanings.
This concept can be expressed as an equation:
Associative Meaning Associative Meaning
We will explore this powerful visual communication principle throughout the semester.
This concept can be expressed as an equation:
Image: Word: Juxtaposition
Inherent Meaning Inherent Meaning
Signified Meaning
________________ + ________________ = Informed Associative
Meaning
Subjective/ Subjective/
We will explore this powerful visual communication principle throughout the semester.
_________________________________________________________________________________________
PROJECT INTRODUCTION
The object poster, as exemplified by the Priester matches poster designed by Lucien Bernhard, is the beginning of the modern graphic designer's exploration of the relationship between word and image.
PROJECT DESCRIPTION
The first phase of this design project is to choose an object you have familiarity with.
Render it in simple colored shapes without outlines, visually reduced and edited down to its visual essence as an object. Do not visually interpret and/or express yourself through the object, but visually represent the object as it is.
Juxtapose the image with a word –
– version one with a word which identifies the image.
– version two with a word which signifies the image and changes the nuance, meaning and/or interpretation
of the image.
of the image.
Do not choose a typeface for the words that overtly signifies. Keep the word legible and easy to read so that it communicates on its own accord as text. Juxtapose the word with the image in a straightforward way, position it level, placed close to and/or if appropriate touching the image so they unify as a singular composition. Choose a color for the background of the design, that objectively convey the inherent meaning of the word and the object.
PROJECT SCHEDULE
Phase I:
T – Jan 14 Object Poster Project Launch
TH – Jan 16 Object Poster Roughs Due
T – Jan 21 Object Poster Comp & Semiotic Exploration Due
TH – Jan 23 Final Posters - Version 1 & 2 are Due
________________________________________________________________________________
Considerations for Success in Critique and Evaluation
Follow all assignment and presentation instructions
Present viable finished solutions for critique
Participate in the critique discussion
Demonstrate superior effort/skill/proficiency in some or all of the following areas:
– Problem Definition
– Idea Development
– Handling of Form
– Visual Organization
– Technical Execution of Working & Finished Work
– Presentation
– Idea Development
– Handling of Form
– Visual Organization
– Technical Execution of Working & Finished Work
– Presentation
